about

ORLOV&PARTNERS™ is a strategic communications consultancy focused on personal branding, reputation management, and integrated marketing strategy.

We design communication systems that build cultural and media influence turning reputation into a long-term asset.

founder
02/
founder
Pavel Orlov
is a strategist in positioning and reputation management with 20+ years of practice and an academic background in political science. Since 2007, he has shaped the communications architecture of People’s Artist of Ukraine Tina Karol and has advised senior politicians, business leaders, and cultural figures.


His work with public figures, businesses, and institutions spans public-impact strategy, personal brand architecture, global positioning, and reputation stewardship in highly competitive arenas.
team
03/
partners

ORLOV&PARTNERS™ is not a figure of speech.

Our partners are practitioners who have delivered integrated communications and reputation programs across political, cultural, and corporate contexts. Each partner brings independent expertise, integrated into a shared operating environment, an approach that enables us to solve multi-layered, high-stakes challenges.

Selected partners
include
Chief Operating Officer

20+ years in operational leadership across communications, strategic services, and business processes.

Chief Information Security Officer

15 years of international experience in digital security, risk management, and reputation protection.

Senior Partner, Brand Strategy & Transformation

17 years in marketing strategy and brand transformation; three-time Effie Awards winner.

Strategic Communications Advisor, PhD

Deep expertise in crisis management, reputation consulting, and international communications.

Performance Media Strategist & Targeting Architect

Specialist in full-funnelmedia strategy, precision targeting, and conversion optimization.

Senior PR & Media Relations Advisor

15 years in public communications with a track record of building visibility for brands, cultural initiatives, and personal projects.

VALUES
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VALUES & PRINCIPLES
  • 01
    We do not sell publicity as a product.
  • 02
    We treat communications as a system for governing meaning, not as a media tool.
  • 03
    Our work is the design of an information environment. We shape and calibrate context so it carries strategic value, reputational weight, and long-term legitimacy for the brand.
  • 04
    Our philosophy is straightforward: strategy is a mode of executive thinking; communication is the mechanism that secures trust.
  • 05
    We handle information as a living structure of public perception, adjusting it while maintaining a clear balance between the right to privacy and the right to trust.

The Consultancy operates with deliberate discretion.

Strict confidentiality and data protection are enforced under internal NDA protocols (see Legal, Ethical & Security Governance Framework). Our contribution is not identifiable in the public domain, and all outcomes are integrated as an organic part of the client’s own strategy, with no external attribution or consultancy branding.

SERVICES
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SERVICES
ORLOV&PARTNERS™ provides strategic counsel to clients for whom stability, system-level clarity and the capitalization of reputation are principal goals.
Our services are tailored for
Public figures / artists and cultural leaders / building durable personal brands
Political leaders navigating transitions / image reconfiguration and reputation stabilization
Businesses at brand launch or rebrand stages / including those seeking to build institutional value
Experts / influencers and opinion leaders aiming to scale their reach and impact
Executives facing complex reputation dynamics / including polarized environments, conflicts or heightened legal sensitivity
01
PERSONAL BRAND ARCHITECTURE

Designing a personal brand as a strategic system of reputational influence with a clearly mapped path to public recognition.

01
.1
/
Ideological foundation

Сonceptualcore, role mission, values framework, and behavioural model.

01
.2
/
Communication system

Еone of voice, key-message architecture, and visual scaffold.

01
.3
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Public presence roadmap

Participation strategy across media, professional communities, and institutional platforms.

01
.4
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Reputation logistics

Digital footprint governance, mention mapping, and biographical matrix

01
.5
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Operational PR advisory

Context response, crisis moderation, and protection strategies for complex scenarios.

02
Political Strategy

Engineering political identity for role launches, stabilization, or public image reconfiguration.

02
.1
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Image configuration

Role positioning, ideological frame, and alignment with audience expectations.

02
.2
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Content governance

Information storylines management and thematic tracks design.

02
.3
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Public modeling

Speech structure, visual emphases, and comportment in open settings.

02
.4
/
Entry into the political arena

Appearance strategy, initial messages, and sequence of communication moves.

02
.5
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Analytical support

Reputation-risk assessment, perception monitoring, and rhetorics adjustments.

03
Marketing & Campaigns

Development and execution of go-to-market strategies covering brand architecture, product positioning, and the digital ecosystem.

03
.1
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Brand architecture

Naming, branding, and positioning.

03
.2
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Brand platform

CI/VI, communications matrix, and storytelling.

03
.3
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Digital strategy

SEO/SEM, lead-generation programs, and media planning.

03
.4
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SMM & advertising

Campaign launches across Meta, YouTube, Google Ads; conversion optimization and analytics.

03
.5
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CRM & retention

Customer-retention logic, email, and SMS marketing.

04
Public Relations

Building systematic international presence through institutional channels, global media, and cultural legitimacy.

04
.1
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Media presence

Placements in leading international outlets, interviews, and editorial features.

04
.2
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Institutional integration

Membership in professional networks; involvement in flagship conferences, cross-sector platforms, and foundations.

04
.3
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Mention validation

Managed digital footprint and credible-outlet citation strategy.

04
.4
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Communications management

PR campaigns orchestration, executive backgrounds and reference materials curation; international PR profile stewardship.

04
.5
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05
Institutional Advisory

Constructing the communicative and semantic architecture of organizations, grounded in cultural context and principles of social legitimacy.

05
.1
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Mission structure

Articulation of role, corporate philosophy, and behavioural standards.

05
.2
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Organizational narrative

Central storyline; identity transmission through visual and verbal codes.

05
.3
/
PR architecture

Strategy for information events and media visibility.

05
.4
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Public value

Integration of sustainability, ethical responsibility, and social action.

05
.5
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Industry legitimacy

Authority-building through professional networks and sector associations.

06
Reputation Risk & Security

Tailoring reputation-protection systems* and public-footprint control for individuals operating in high-interference environments.

06
.1
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Information hygiene

De-indexing, lawful removal or neutralization of content, and design of a coherent reputation structure in line with GDPR and the DSA.

06
.2
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Privacy & quiet mode

Policies for limited visibility and mechanisms of controlled informational silence to stabilize reputation.

06
.3
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Delegated publicity

Proxy communication architecture; risk-weighted distribution of public exposure.

06
.4
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Context governance:

Strategic re-framing of narratives and construction of a new perception framework in conflict or sensitive situations.

06
.5
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* All activities comply with international information-ethics standards, the EU General Data Protection Regulation (GDPR), and the EU Digital Services Act (DSA) protocols.

contacts
06/
contacts
Kyiv, Ukraine
 · 
Barcelona, Spain
 · 
Warsaw, Poland

Operating under EU Data Protection and Governance Framework (GDPR & ePrivacy Directive) and internal protocols developed aligned with ISO 9001, ISO 27001, ISO 37301, and ISO 37002.

ORLOV&PARTNERS™ operates within its own Legal, Ethical & Security Governance Framework and upholds international principles of GDPR, the EU AI Act, and ESG.

© ORLOV&PARTNERS™, 2026. All rights reserved.

ORLOV&PARTNERS™ is a registered trademark. Any copying, distribution, or modification of materials without prior written consent is prohibited. All documents, texts, and materials published on this site are for information purposes only and do not constitute a public offer or create contractual relations without written confirmation from the consultancy.